Stewart McCure

A former product manager, Stewart has degrees in Business and English Literature. He is a director of Dramatic Change, a specialist sales / marketing consultancy that works exclusively wit the pharmaceutical industry.

He was born in country New South Wales and educated in Sydney. He has worked with the pharmaceutical industry since 1986, beginning with a stint with a UK-based pharma PR company. After time in marketing for Unilever and Coca-cola and in qualitative market research, he founded Dramatic Change with Dr Bryan Betty in 1998. Since then he has worked almost exclusively with the industry in Australasia, North America, the United Kingdom and Europe.

Books by Stewart McCure

Two Minute Window Successful pharmaceutical selling in a time-poor world. This book tackles a challenge faced by teams of pharmaceutical representatives around the world�namely, the lack of time in front of the doctor.