Other Marketing Tricks that Work

Cyndi Kaplan's first book was shrinkwrapped with a lipstick on the front cover.

Robert T. Koyosaki distributed RICH DAD POOR DAD only to car washes where there were no other books competing for a reader's attention.

Libby Gleeson and Julie Vivas held a pyjama party in a public library to promote their new children's picture book called CUDDLE TIME.

Bruno Bouchet uses a website game to promote his novel called FRENCH LETTERS. Play the game (it's fun!) here. The author has a background in advertising and copyrighting. "A novel way to use the net" said writer Alan Mascarenhas in the Sydney Morning Herald ICON magazine and gave the book about $1000 worth of publicity.

A TREASURE TROVE is a self published book by Michael Stadther. The story provides clues to 12 hidden gold tokens, which entitles each winner to a jewel encrusted creature.
Stadther used the procedes from selling his software company to cover the $2 million he spent creating the books and the jewellery. 300,000 books are in print.

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